Now that I’ve had enough time to digest Lana Del Rey‘s new album, Ultraviolence, a better look at her two newest videos is order. The album is still pure Del Rey, but instead of catchy beats with a mainstream feel it has intensely atmospheric melodies and dark lyrics brought to life by the singer’s ghostly voice. Though definitely not light nor for everyone, Ultraviolence is haunting, beautiful, and absolutely addictive. You can read all about some of the most tragic songs of the album over at billboard, one of which is a cover of Nina Simone’s The Other Woman.
Accordingly, the new videos West Coast and Shades of Cool have a distinctive aesthetic style; and a closer look at both song and video can spot connections in what seems to be just two chapters of a larger story – or rather a motif: the theme of women who fall into unhealthy relationships (and even dream of them), that runs through the entire album. Here are some of the best shots.
Directed by JAKE NAVA
Starring LANA DEL REY and MARK MAHONEY